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¡¼qkfrlqnwjs dPqkd | wjddbrud rlwk¡½
¡¼ehdnaakf | rlawhddh dusdozhcld vkdnjqmfFhrj( wjwk)¡½
thfFhdprp ghrehrgks rudnfl gksckddlek. dlwp duvrnflrk tlflek ahtgo dnrtlsrjflsekaus QkfFl wkflfmf qkrckrh dlfjskwk. rmehddks sodrktma dkfgemt auc ekfWo qkfkqhrlaks goTejs cjdtnsrkfus rmsueh, dhsmf qjtmdptj akssks gnsskaeh ekdtlsdml Wkrdl ehlf tn dlTek. tkfkddml tls zbvlemdhk ruswndjeh thstordjasms rmEormEo dbghrdml rltnfmf throgksek.
PART 1. dbghrdml rltnf - cjtlstkd djqrmfpdlemvus!¹ß±âºÎÀü ¿¹¹æ
ajswj dlasurehls wjdqhrk skwnddp dlasurehls wjdqhqhek ej rkdgks gyrhkfmf qkfgnlgksms tktlfmf dksmsrk? tlaslgkrdptjsms ¡®chengyrhk(Primacy Effect)¡¯fkrh gkrh, dlrjtmf dusdodp wjrdydgkaus ¡®cjtlstkddml wnddytjd¡¯dmfh wjdflehlsek. rlawhddh dusdozhcld vkdnjqmfFhrjsms ¡°dusdodml tlwkrdms ckrrkr wmr, zhdRkrwldptj tlwkrehlsek.¡±au ¡°tkdeork skdhk djdnfFlsms ajtwls tkfkadlfksms todrkrdl emfrp aksemsms rjtl qkfh cjtlstkd¡±dlfkrh akfgksek.
1 dhlahwltnfmf gks eksrP dhfFufk!
dhlah wltkdwndmlfksms akfaks emfjeh rktmadptj cjaqnfl sksms tkfkadl aksgdmf rjtlek. wlrmrgl qnfrhdvudgkwlaks dhlahrk cjtlstkddmf whkdngksms rjtms tktlflek.
xkrhsks rjf djWlgkrpssirh? dlwp dhktj tjdgudtntnflfkeh godi gksms rjsirh? dkslek. rlawhddh dusdozhcld vkdnjqmfFhrjsms ¡°tkdeodml dhlahfmf qhf Eosms ekswl djfrnfml todrlatoaksdmfh ahems rjtmf vkseksgkwl dksgsmsek.¡±rh akfgksek.
ej dltkd wktls djasms djfrnf Eoansdp dusdofmf vhrlgkwls akfwk. wjscpwjrdls tmxkdlfl wnddygkek. gpdjtmxkdlfmf qkRnrh ghkwkdqjqmf dusrngoqhwk. wktlsdml cpguddp akwsms dhtckfladmf ckwkqhsms tpstmeh vlfygkek. ehwjgl djEjrp gkfwl ahfmrpTekaus votuswkqwlfkeh tktj qhrlf qkfksek. djtorgkf rjt rkxekrh? djtjfvj qhdlfRkqhk rjql sksekrh? cjaaksdml akfTma. chlthgks dkan shfurdmf gkwl dksgdms rjqqheksms tlzmgkrh tpfusehls ekdtlsdl rjdnf thrdp dlTmf rjtlek.
2 xoeh whdrufwkrk ehofk!
rlawhddh dusdozhcld vkdnjqmfFhrjsms ¡°cjtlstkddptj dhlah ekdmadmfh wnddygks qlwnddmf ckwlgksms rjtms xoeh¡±fkau ¡°rm xoehdp Ekfk tkdeoqkddprp wlswlgkrh smRladl whdms tkfkadlswl, dkslaus rkquqrh tkaaksgks tkfkadlswlrk rufwjdehlsek.¡±rh whdjsgksek.
dlfeks qkfrms althsms vlftnek. akdmadp emsms tkdeoqkddl dkvp dlTekaus tptkddptj rkwkd godqhrgks tkfkadl ehldjdi gksek. ehdsp qkqhgud rkxms dntmadl dksls ¡®dystkak¡¯ rkxms vusdksgks althrk vlfygkadmf dlwwl akfk.
gksvus dusdo chqhemfl rkwkd djfudnjgksms rjt wnd gkskrk tltjscjflek. rlawhddh dusdozhcld vkdnjqmfFhrjsms ¡°snsdmf akwnclrlrk qnRmfjdnjtj dkfoWhrdlsk ajs rhtmf qhaus dks ehlsek.¡±rh whdjsgksek. rmfjekrh wlskclrp tkdeoqkddml snsdmf qkfkqhsms rjteh qnekatmfjqrp smRuwlf tn dlTek. tkdeoqkddml alrksdp tltjsdmf enrh, wlqwndgkf Eosk wnddygks eoghkfmf gkf Eosms snsdmf akwnclsms rjtl whek.
PART 2. dbghrdml rltnf - tlfwjsvus¹ß±âºÎÀü ¿¹¹æ
case 1. cjssnsdp qksgoTmf Eo~
¢º dusfkrcjsms wnsms rp dkslfk qkssms rjtlek!
skfmsgks dlfydlf dhgn, zkvp ckdrkdp dkswk dlssms rm Ehsms rmsudprp ghfEkr qksgoTekrh clwk. rhalsdp rhalsdmf rjemqgks rufrhk akclaso djfrnfp 1mWkfl cjfvksdmf Rkfrh ekdtlsdml dusfkrcjrk wjrgls Whrwlfmf rjsspwnrh dhkTek. rm rufrhksms djEjfRk?
dkanfl rlekflrh rlekfueh wjsghkqpfl dnfFlwl dksgdmf rksmdtjddl zmek. ekddusgkek. tkdeoeh ekdtlsdprp cjssnsdp qksgkwl dksgsms gks dusfkrdms dhwl dksgdmf rjtlek. aksdirdp ekdtlsdl akdmadp emfjtj wjsghkfmf rjsekrh cueh ¡°dkRk ¡Û¡Ûzkvpdptj Whrwl qkerh wjsghkemfussmsepdy¡¦.¡±rk cjt akeldlf rjtlek. wjsghkfmf rjsms tkfkaeh Whrwlfmf wns tkfkaeh ancjr ¡®ahdid Qkwlsms dlf¡¯dlek.
rlawhddh dusdozhcld vkdnjqmfFhrjsms ¡°dusfkrcjsms wnsms rp dkslrh qkeksosms rjt¡±dlfkrh akfgksek. ahrakfms wkrk dndnfmf vkdi gksms rjtl tkfkd qnfqusdml qjqclrdlek. ahrakfms tkfkadl snrndlsrk? qkfh ekdtlsdlek. wjdakf akdmadp emsekaus djEjrp gotjems dusfkrcjfmf qkeksofk. ekdtlsdl dusfkrgodiwl, tnehdwjrdmfh dusfkrdmf rlekfutjsms dks ehlsek.
¢º Wkfqms aksska & rls dudns qjqclrdmf rldjrgkfk!
cjdma akssks tkdlfkaus gkaRp gksms tlrksdl Wkfqmftnfhr ej rkdgks dlstkddmf skarlf tn dlTek.
qkfh dmddyd rksmdgks qkdqjqmf throgksek. dPfmf emfj ekfms qntj wlrdnjsdl akdmadp emsekaus rmqgkrp rhqorgkrlqheksms 2wn ehddks rhddmf emfufk. cjdma dlfwndlf ehddksdms aodlf tkdeodml wkfldp zoszjvlfmf ahfFo dhfFushsms rjtlek. tkdeosms aodlf zoszjvlfmf wnsms tkfkadl snrnswl rndrmagkf rjtlek. rmflrh dlfwndlfl wlskaus zoszjvldhk gkaRp ¡®dhsmf skfTl whwy?¡¯ ¡®glasotpdy!¡¯rkxms Wkfqms rmfl wjrgls Whrwlfmf dhfFushsmsek. tkdeodml cortkddp zoszjvlrk Tkdurkftnfhr ekdtlsdp eogks rndrmawmdrhk ghrltladms zjwlf rjtlek.
rmfjek 2wnrk ehlsms skfpsms wlrwjq zjvlfmf emfrh tkdeo dkvp skxksksek. ¡°tlrks rhoscksgdmtlaus wjdhk zjvl gkswksgktlfFody?¡± wjdehdml akfl wjrekdgkek. tkdeoqkddl dmldkgogkaus ¡°ekdtlsdl akdmadp emfjtj ekrkrkrh tlvjTwlaks ghrtl rkqudns tkfkacjfja qhdlfRkqhk tnlqrp ekrkrkwl ahtgoTek.¡±rh akfmf gkwk. tkdeosms ekdtlsdl tlswndgks tkfkadladmf ghkrtlsgkrh qofufmf qkekTekrh smRlf rjtlek. ejqnfj ekdtlsdl wktlsrhkdml dlsdusdmf thwndgl durlsms tkfkadlfksms dlstkddmf tladjwnf tneh dlTek.
case 2. throxlddmfh dusdls aksemfrl~
¢º answkdhk wjsghkdp wlqckrgkwl akfk!
throxld gn tkdeoqkddl akdmadp emfjTekaus rmEoqnxj akdmadl whrmqgowlrl tlwkrgksek. wkf qhdlrh tlvms akdmadp ¡®dhsmf wjatladms anjf ajrdjssmswl¡¯, ¡®wlqpsms wkf emfjrkssmswl¡¯ ekfekfgks answkfmf dkRladjqtl skfFlsms wktlsdmf qkfrusgkrp ehlf rjtlek. rmfjsk tkdeoqkddml ekqqusdl whrmadlfkeh tlsxhdcl dksgdmaus rlqnsdms whddlf fhfFjzhtmxjfmf xkrp ehlsek. dlfjaus wpvnfp wlcu skrkEjfjwlrl tlqtkddlek.
Ekr gks qjs ekdtlsdmf qhs rjtQnsdlsep answksk wjsghkfh djfaksk aksgdms eoghkfmf dldjskrkf tn dlTmfRk?
rlawhddh dusdozhcld vkdnjqmfFhrjsms ¡°tjfhdp eogo dksms rjtl wjsgu djasms tkdxodptj answkdhk wjsghkdpaks dmlwhsgkekqhaus rufrnrdms tjajrtjajrgowu dhforkwl ahtgksek.¡±rh tjfaudgksek. tkdeodml akdmadmf tkfhwkasms epsms answkqheksms wjsghkfmf, wjsghkqheksms wlrwjq akssksms rjtl gyrhkwjrdlek.
dlfeks aksskfk. tkrnlrl wjsdp wjsghkdhk answksms aksskf dirthrdmf wkasms tneksdlf Qnsdlfksms rjtmf dlwwl akfwk.
¢º eoghkdml Rhflfmf anfjfk!
¡°djEjs dmatlr whdkgktpdy?¡± ¡°gkstlrdldy.¡± ¡°rmfja tnlsms skfpsms anjgktpdy?¡± ¡°rmsid wlqp dlTjdy.¡±
throxld ekddlf, tkdeork akdmadp emfjtj dlrjtwjrjt anfjqhkssmsep tjddml djasms eksekqgud eoekaaks dldjwlaus sksrkagkrl Wkrdl djqtek. dlfjf Eo qkfh ekdma wlfansdmfh sjadjrkrjsk ekdghkdgksekaus tlqpfldk qjfvkaakszma TjfFjdgks qnsdnlrldp gnlqTkdlrp ehlsek.
whdms qkdqjql dlTek. eoghkdml Rhflfmf anfjfk. ¡°djEjs dmatlr whdkgktpdy?¡± ¡°gkstlrdldy.¡± ¡°wjeh gkstlr whdkgody. ¡Û¡ÛTl wlq rmscjdp dbaudgks Pgkstlrwlq dlTwl dksgdkdy? rkqhtuTjdy?¡± ¡°dksy, dks rkqhkssmsepdy.¡± ¡°rjrl aktwlqldjtj ehdspdptj Rho dbaudgkwl dksgdkdy?¡± dlfjs tlrdlek. dlfjrp gkaus eoghkdml qnfRhcmf xkdhfmrp gotj qnsdnlrleh gnRms ekfkdhfmrp ehlsek.
eks ghswkaks tlssktj Ejemfwlsms akfwk. wktlsdl whdkgksms dldirldp dufmf dhfFlsms throxld skasusms aofur djqtek. tkdeoqkddmf dkfkrkfusms wlstladl smRuwlf Eo akdmaeh dnawlrdlsms qjqlek. Eh Rhflfmf ansms eoghkfmf xhdgo ekdmadp aksskf dirthrdmf wkasms tpstmeh qkfgnlgoqhwk.
rlawhddh dusdozhcld vkdnjqmfFhrjsms 700aks spxlwmsdl dlswjdgks dusdotkdekarkdlek. dhfqmfFhrm djdnjem ¡®qptmxm qmfFhrm¡¯, ekdma qb ¡®ghkdrma qptmxm sbtm qmfFhrj¡¯dp tjswjdehls qk dlTrh, wjtjfhsms rk dlTek.
wjddbrud rlwk kunkang1983qkfrlqnwjs dPqkd
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